Stamford, CT, For Immediate Release – Collaborative Product Development Associates (CPDA), a provider of critical analyses for PLM decisions is pleased to announce that Russ Daniels, VP & CTO, Software and Adaptive Enterprise, Office of Strategy and Technology, Hewlett-Packard, will join Ford Motor Company's Robert Trecapelli, General Motor's John L. Givens, Jr., Honeywell Aerospace's George Race, Procter & Gamble's Tom Lange, and the University of Michigan's Dr. Jeffrey K. Liker as a keynote speaker at PLM Road Map 2006. The conference will take place on September 27 and 28 at The Dearborn Inn, Dearborn, Michigan.

IT costs are unacceptably high and IT performance is unacceptably low. Most IT services require custom design and build processes before they can be activated, with higher costs and project risks. Russ Daniels presentation, Design Principles for the IT Supply Chain, will consider three essential design rules that are defined in the HP Adaptive Enterprise architecture -- virtualization, service oriented architecture (SOA), and model-based automation. These design rules allow the composition of services that address key use cases without requiring complex workflow or orchestration support, isolate policy statements providing appropriate separation of concern, and support a rich range of use cases by plugging in a variety of service endpoints.

Now in its 13th year, PLM Road Map™ 2006 is a strategic conference focused on the critical tradeoffs that shape product development. PLM Road Map™ 2006 offers attendees the opportunity to explore first hand the progress, opportunities, and roadblocks leading-edge end users are confronting.

More information about PLM Road Map™ 2006 may be found at www.cpd-associates.com.

About Russ Daniels

As Vice President & Chief Technology Officer for HP's Software business, Russ Daniels sets and coordinates the technology strategy across HP's software portfolio of solutions for the Adaptive Enterprise, HP's vision of an organization in which business and IT are synchronized to capitalize on change. Previously, he was General Manager of HP's application development organization and research and development manager of the software and systems development lab.

Russ has more than 25 years of industry experience specializing in Java, object-oriented programming, XML, enterprise management, and software development processes. Prior to joining HP, he spent 15 years at Apple Computer where he held a variety of developer-related positions and managed a website design and hosting business.

Russ holds a bachelor's degree in general studies, with concentration on small business management and computer science, from Ohio University.

About CPDA

Collaborative Product Development Associates (CPDA) is a provider of critical analyses for PLM decisions. CPDA offers the latest in-depth, objective information for assessing technology and business goals. Coordinated by a group of experienced analysts, its cohesive suite of collaborative research programs leverages the efforts of top software designers and leading-edge users. CPDA's differentiation is its specific, deep, and pragmatic approach to the market, and a hands-on understanding of the technology required to drive successful implementations. CPDA’s collaborative research programs include Design Creation and Validation, Design/Simulation Council, PLM-Integration/Product Definition, and Product Value Management.